13 Mistakes To Avoid On Your Facebook Business Page
What're the top Mistakes Small Business owners Make on Facebook?
Facebook business pages offer small business owners an opportunity to let customers know,
- you exist
- how you can solve their problems
- they can like you
- and trust you
But small business owners make common mistakes that when discovered can be easily solved.
"Some small business owners are under the impression that if they set up a page on Facebook, that's all they have to do."
1. Broadcasting instead of interacting
Your job is to interact, not just to broadcast. Fans are looking for a reason to connect with you, and they're showing you that by clicking 'Like.' Your job is to give them a reason to stay.
Many businesses immediately ask how Facebook is going to make them money, as opposed to trying to engage customers and provide a meaningful, authentic online experience. "Marketers need to recognize that people go to Facebook to make a connection or feel like part of a community. (mashable.com)
Promoting your business should account for 20% or less of your posts if your products or services aren't used daily by customers, to avoid turning people off and getting unfollowed.
2. Its about community not fan counts
The biggest mistake people make is focusing on the Fan count. It's not difficult to grow your fans, but it's much more difficult to build an engaged community. (postplanner.com)
If you build a community of engaged fans, your fan count will grow gradually & you'll have a page that is more valuable to your business. (postplanner.com)
Simply said, all it takes is one person in your group to tell other people about your business to help grow your business. A person will only do that when they are part of your community family!
3. Not Showing a More Personal Side of Your Business
Most people use Facebook to connect with friends and family. So to create interest in your business page, you must communicate like a ‘person' rather than a company. Instead of impersonal posts, write Facebook posts that show the human side of your business. For example, share employee stories, or upload photos/videos of your workplace and customers. You could host a Facebook Live session, where you talk about your products, and your experiences as a small business owner. (virtasktic.com)
4. Making It All About You and Not Your Visitor
A Facebook page is not another platform for blatant business promotion. Your target audience will follow your Facebook page or share a post only if they find the content to be engaging, relevant, informative, or empowering in some way. (virtasktic.com)
For instance, sharing figures about the impressive growth in your customer base may seem like an apt post for LinkedIn, but on Facebook, convey the information as, “Our sales last month have been higher than ever before. Thanks for all your support in helping our business grow”. Include a photo of your staff holding a ‘thank you' banner. (virtasktic.com)
A real estate agent can focus 80% of his or her posts on providing useful information about buying and selling real estate and 20% on marketing listings.
5. Not Using a Content Strategy plan
You can create weekly content themes. For instance, if you sell clothes your weekly content plan could be –
- Week 1 – Educate the customer about the latest fashion trends;
- Week 2 – Share details of an upcoming exhibition;
- Week 3 – Photos of customers wearing your garments; and
- Week 4 – Create a series of DIY fashion accessories.
6. Not Creating Different Types of Posts
What do most of your Facebook posts look like? Are they mostly text posts accompanied by stock photography images, or links to articles? (virtasktic.com)
Facebook posts that tend to be more popular contain
- an element of humor
- high-quality visuals
- contest announcements
- informative infographics
Publish a combination of these post types. (virtasktic.com)
I see Businesses (especially dining) posting the same pictures of their products which although they are mouth watering don't engage the dopamine part of our brain that seeks new things.
7. Being Inconsistent in Publishing Content
Too many times when I'm Auditing a Client Facebook page I see a Flurry of Posts in the beginning then silence for months.
If you publish thirty posts over a month and then don't publish for the next two weeks, that is bad for your Facebook page. Building a following on any social media page takes time and effort. When you post fresh content, it tells the visitor that your Facebook page is active, which increases the likelihood of them following the page. (virtasktic.com)
Publishing posts once a day, or even publishing every other day should be fine, as long as you do so consistently.
A word of caution – don't post too often as your fans may get fed up of seeing your business name pop up in their news feed. However, there are events when posting more often than normal may be more acceptable; for instance, when you run a customer promotion, or when you share live updates from an event. (virtasktic.com)
Decide Right Now what your posting schedule is AND STICK TO IT! even if it's once a week or month
8. Posting at Weird Times
Similar to the previous item I noticed a lot of small business owners post at times that are not ideal for when their viewers will see it. For example.
- Food establishments will post at 11:30 pm after the restaurant closes before the owner is locking up
- Food establishments will post today's special after their fans have already eaten for the day instead of the day before when they can plan to visit. How do I know this, well, I see it in the comments!
Pay attention to your analytics for the days and times when you get the most views, comments likes, and shares to post content. If you dont know how to do that then ask me in the comments below!