FAQ About Hashtags
Learn what a hashtag is,
- why it works
- and how it works on Twitter, Facebook, and Instagram.
Are hashtags really necessary on social media?
For some people yes for some no.
How many hashtags should you use on Instagram?
Instagram allows you to include 30 hashtags on any given post.
That doesn't mean you should every time, though. Too many hashtags can look spammy, similar to keyword stuffing in web content.
So what's considered optimal?
Based on research, top-performing posts appear to follow the rule of “less is more.” Typically we see brands include between two to five, give or take. This provides brands some wiggle room based on their captions and what terms they're trying to target.
What is the value of hashtags on social media?
Hashtags can help categorize posts, increase engagement, attract followers to a certain niche, strengthen a brand image, and help reach a target audience (and vice versa). Instagram generates around 95 million photos posted on its platform each day.
According to a study from Buffer , using one or two hashtags on Twitter can give you 2 times the engagement, but once you exceed that, your engagement can drop 17%. (tieronepr.com)
Benefits of Using Hashtags
- Social media users can easily find their favorite posts by searching for their desired keywords as hashtags. So, if you are a brand or influencer, your target customers or followers will be more effortlessly attracted to you, and your engagement rate will increase through using hashtags.
- Sometimes your followers or viewers are not in the mood to read the entire caption for a specific post. They can know if a post appeals to them by checking its hashtags. If the keywords are their desired ones, they start to read the post more deeply.
- Since you always need to observe your progress in marketing, you can check your hashtag performance by using analytics tools of your choice. This way you can easily find which hashtags work best for you and use them wherever they fit.