Google My Business Optimizations

Any business today needs targeted visibility on Google.

Most businesses know that this requires optimizing their website and their Google business listing.

Officially known as your Google My Business (GMB) Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you—all from the Search page.

The best part? It’s completely free.

"Google My Business helps consumers to choose your business over Your competitors"

gmb listing stats


of customers will likely call your phone number within the next 24 hours.


businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps.


of gmb listings get more clicks on their website


more likely to attract location visits from browsing


more likely to be considered more reputable by consumers.

The problem is that not nearly enough businesses take full advantage of its impressive features.

Here are the optimization strategies WE WILL HELP YOU WITH.

gmb checklist

Claim your Business Profile Listing

Complete all sections of your GMB

Be meticulous with contact information

Select primary and secondary categories

Mark off applicable attributes

Answer questions

Maintain your Business Profile

Complete “from the business” description

Review response suggestions

QR Code Link for Reviews online or at your business

Publish Google posts weekly

Add your products and/or services

Upload new photos weekly

Set up messaging

before and after

google my business optimization optimized vs unoptimized labeled_1

What is Google My Business?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let's first make sure we're clear on what a Business Profile is.

Your Business Profile is Google's term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Creating a Business Profile is the same thing as adding a place to Google Maps which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don't have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free.

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