Emails get 10 times more clicks than all social media combined.

IS EMAIL MARKETING IMPORTANT FOR SMALL BUSINESS?

Email marketing outperforms social media marketing in the number of clicks.
But why does email perform so well?The answer is simple: email is private and personal.
Start building your email list, here are some major benefits.

building an email list is a lot easier than building a following on social media platforms.

GUARANTEED REACH

When you use Twitter, Facebook, or Instagram, your updates are bound to be missed due to the very nature of social media algorithms. This means that Social media platforms decide who and how many of your followers get to see your content!

Facebook and Instagram both limit the reach of your pages to a small percentage of your followers unless you want to pay for ads. Similarly, your tweets only appear for a limited time on a user's feed.

On the other hand, when you send an email, it reaches all your subscribers and stays in their inbox until they take action.

Social media posts will not be sent to all your followers at the same time, but all emails will be

ACCESS AND OWNERSHIP

You don't own the content you post on social media.

At any time, your account can be suspended and you lose all your followers.
what if your favorite social media platform goes out of business? We're not saying they will (remember myspace and Twitter /Facebook/snapchat usage is declining) but your email list is something that you own.
You are not limited to the rules of the social platform, such as character length or hashtag rules. You set the limits yourself.
You can integrate email newsletters within your blog with more effectiveness than embedding social platforms

BETTER TARGETING

The best part about building your email list is that you can use it to target your audience locally (for folks in specific countries, cities, states). If you are launching a product in select locations, then email is the best way to reach your subscribers in that area.

INCREASE IN REVENUE

The bottom line is when you have guaranteed reach, better targeting, and the attention of your users, then you are definitely going to increase revenue.

BUT ISN'T EMAIL DEAD?

Haven't you heard social media is where everyone's at?

It's a common statement but if email use was truly dead, then why does every social media platform require you to sign up with an email address?

An email has been the most reliable form of electronic communication for the past two decades, and it hasn't slowed down. Plus, building an email list is a lot easier than building a following on social media platforms.

building an email list is a lot easier than building a following on social media platforms.

We are not saying you should abandon social media. These sites are great for building user engagement, but email will bring you more visitors, conversions, and sales.

On the other hand, email has been around since the dawn of the internet. And it's still the most popular way people communicate online.

Source: (wpbeginner.com)