SEO for Beginners
In this guide to SEO for beginners, you'll learn:
- What is SEO
- Why You should care about SEO
- How we can help you with SEO Content
WE CAN HELP WITH YOUR SEO
WE CAN HELP YOU WRITE LONGER POSTS
Longer articles also will help increasing Dwell time. Dwell Time is the time that passes before the person gets back to the result page searching again. If they didn’t find what they are searching for on your page, they will return back to the search engine fast, but longer posts will linger the amount of time they spend reading your article which means that the user is interested in your content and found what they were looking for
WE GIVE YOU FRESH CONTENT
Besides long posts, you have to also be aware that Google prefers new fresh content, it’s more relevant to users, and also makes Google know that you are active.
Creating new fresh content regularly is not easy. So, if you don’t have high-quality new posts to be shared all the time, you may use your already existing content.
WHAT IS SEO
Search Engines (we're talking Google here) are cutthroat and I mean cutthroat in making sure every user finds what they are looking for so that users continue to use the search engine.
If you search for "ice cream" Google is not going to send you to pages about farm tractors.
They are going to anticipate your intent and suggest local businesses nearby, businesses that paid Google to advertise for ice cream, images and videos of ice cream, and the Wikipedia definition of ice cream.
They are also going to rank these based on your location and the most popular sites.
So, SEO is basically making sure your content is easy for google to understand and hits all the items Google thinks a viewer is looking for in that particular search to rank higher or highest in the results page.
WHY SHOULD YOU CARE ABOUT SEO?
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic
If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer
SEO 101: Get Your SEO Guide for Beginners [EBOOK] - Search Engine Journal (searchenginejournal.com)
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
Are you more likely to get your widgets from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem or someone you've never heard of?
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