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WHAT IS COPYWRITING?
We know that Good Copy is essential in Good content because each sentence has to earn its right to lead your viewer to the next sentence and so on and so forth.
WE MAKE EVERY WORD MATTER
It just means that every word should have a purpose.
WE KEEP IT CLEAR AND SIMPLE
Clear and Customer focused copy beats clever or cute every day of the week
WE SPOTLIGHT THE COPY ON YOUR VIEWER
We make Copy that makes the viewer say ,
" Hey, Thats me!"
GOOD COPY SHOULD HAVE A CALL TO ACTION
Calls to action are essential in directing a prospect to the next step of the salesprocess.
"Copywriting Makes Digital Marketing Stand Out"
WHERE DO I NEED GOOD COPY?
Just some examples......
- Headline
- Opening
- Caption
- Credentials
- Offer
- Bullets
- Testimonials
- Valid Justification
- Risk Reversal (Guarantee)
- Call To Action
- Urgency
Sometimes known as Copy or Sales copy.
Copywriting is the act, or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Now that could be to respond to an email message you wrote. It could be to purchase your product or service. It could be to “click here” or “buy this” on your website or take some sort of action.
WHY IS COPY SO IMPORTANT?
Effective copy is needed by all kinds of businesses in order to sell.
While content helps your business establish trust and authority in your industry, good copy is what motivates, encourages, and convinces your audience to engage with your business.