Will A Facebook Cover Video Help My Business?

• The Facebook cover video, more than a Facebook cover photo, is the first thing that users notice when they land on your page. (digitalagencynetwork.com)
• A Facebook Cover video is a powerful opportunity to capture the visitor's attention and communicate information quickly and memorably. (kapwing.com)
• A good Facebook Cover video reinforces your brand and gives the prospective customer more information about the business, but does not distract from the page's main posts. (kapwing.com)
• Facebook Cover videos are an excellent way to show off the inside of YOUR BUSINESS, such as a hotel, restaurant, museum, home, or venue. (kapwing.com)
• Facebook Cover Videos must be between 20 and 60 seconds long. (kapwing.com)

How Often Should I Change My Facebook Cover video?

There is no set magical number. This can really depend on some other factors… launches of new programs or service may dictate how often, but I would suggest at least 3-4 times a year to keep some variety happening.

Some reasons to update your Facebook cover video

• Every Quarter just to freshen things up
• Holidays such as Halloween, Thanksgiving, Christmas, New Year, July 4th Etc
• When you are celebrating a business accomplishment or anniversary
• Promoting a new product or service or sale
• Promoting an event
• recognizing one of your employees

Summary

At the end of the day, your Facebook cover video is an advert for your brand, whether you’re showcasing a product or simply introducing who you are and what you do.

The key is to keep it short, clear, and simple with eye-catching imagery that’s memorable and brings your brand to life.

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